Store-level intelligence for multi-location brands
One platform that gives every store in your network
its own local campaign.
Built for multi-location brands
The problem
Doing local properly for one store is easy. Doing it for hundreds is not.
01
One postcode can hold six suburbs and several of your stores. A radius ignores rivers, freeways and how people actually travel. Either way, your stores overlap.
02
When catchments overlap, the same household gets the same ad from several stores. Each store pays for people who’ll shop somewhere closer. Budget gets wasted, and stores end up competing with each other instead of the brand next door.
03
Head office can’t personalise hundreds of stores effectively. Allowing members to run it themselves can create brand compliance issues.
04
Results come back as one campaign or network number. There’s no store-level visibility, and no insight into what store owners actually care about: did it bring people through my door?
The solution
Run local advertising for every store in your network from one place. Each store gets its own neighbourhood, its own ad and its own results.
01
Build a catchment for every store, with no overlap. Choose participating stores, set the flight, budget and catchment penetration for each, and book it all in one place.
01
Build a catchment for every store, with no overlap. Choose participating stores, set the flight, budget and catchment penetration for each, and book it all in one place.
02
Personalised creative for every store, built by our design studio and led by your master brand.
03
Every dollar reported back store by store, refreshed daily. Each store sees its own results, including visits through the door.
Comparison
The most efficient and effective way to run local marketing.
The traditional way
The Weev way
Blanket geo-targeting
Catchment mapping intelligence
One size fits all creative
Personalised local creative
Poor visibility
Transparent store-level reporting
Inefficient spend allocation
Efficient, store-level budgeting
Lack of local ownership
Store-level logins and control
Our proprietary technology
Our market-leading technology identifies the right local area around every store, so you can reach the customers most likely to visit. Every local area is mapped with zero overlap.
Creative
Real distances, real maps, sending customers to their neighbourhood location.
That is not Hertz. That is Hertz Essendon.
Reporting
Every metric is reported at store level, so every member sees exactly what their
spend delivered.
Every location gets its own numbers, not a network average.
Pick a store, pick a date range. No messy spreadsheets.
A secure login per store. Each one sees only its own performance.
Refreshed daily to ensure total transparency.
See what was planned next to what was delivered, for every store and every dollar.
Built in Australia, for Australian businesses
Boots on the ground in Sydney & Melbourne
Want to see what Weev looks like for your store network? Reach out today.
Book a demo
