Store level intelligence for multi-location brands

Every store.
One platform.

Weev helps multi location brands plan, activate, optimise and report local marketing at a store level, from one intelligent platform.

Book a demo → See the platform
DropPulse store catchment planner
Live Session
ModeDrive Time
StoreWEEV_Fremantle_WA
Radius25 min drive
Status● Active
People Reached
355,731ppl
Est. audience in catchment
↑ +12.4% vs last period
Suburbs in View
64sub
Drive-time catchment zones
↑ +8 zones added this session
Built for multi-location brands
Franchise & member networks National brands with store networks Powered by DropPulse
The problem

Traditional local area marketing is broken.

It was built for a pre-digital world. Expensive to scale, difficult to measure, and often disconnected from how consumers actually behave today.

Ignored by today's consumers

Generic, broadcast-style local advertising washes over people who have learned to tune it out.

Expensive to scale

Every new market multiplies the manual effort. Costs climb faster than the results ever do.

Difficult to measure

Without store-level visibility, no one can say what worked, where, or why it's worth doing again.

Commercially inefficient

Budgets get spread on guesswork instead of opportunity, so spend lands in the wrong places.

Introducing

DropPulse by Weev.

Weev's purpose-built local area marketing platform for multi-location brands. The intelligence, control and visibility to drive real performance at store level.

Step 01 · Plan

Plan.

Build smarter PMAs and store-level strategies, powered by the DropPulse platform.

The difference

Smart features. Smarter results.

Scattered local tactics, joined into a single connected system.

The traditional way The Weev way
Generic geo-targeting e.g. 5km
PMA & mapping intelligence
One size fits all creative
Dynamic local creative
Poor visibility
Store-level reporting
Inefficient spend allocation
Population-aware budgeting
Lack of local ownership
Store-level logins and control
Choose your planning model

Turn store locations into
intelligent marketing zones.

DropZones catchment map
DropZones™
The proprietary planning layer inside DropPulse. Raw store locations become structured, activation-ready catchments with zero overlaps.
Radius planning map
Radius
Not just a circle on a map. Adjust the distance and preview the suburb and population changes before you commit a dollar of budget.
Drive Time catchment map
Drive Time
Catchments built on real-world travel behaviour, showing the areas customers can realistically reach within a chosen time window.
Built for your model

Two networks. One platform.

Give every member their own patch.

The marketing lead sells campaigns down to members, who fund their own territory. Weev handles the planning, the creative and the reporting, so each member gets a fair share of the network and can see exactly what their spend delivered.

A defined, non-overlapping territory per member
Local creative control without the production overhead
An individual dashboard for every store
Transparent performance the member can trust
01
Marketing lead
Sets the campaign and framework
02
Member opts in & funds
Pays for their own territory
03
Weev activates locally
Mapped catchment, adapted creative

Spread the spend across the whole network.

National campaigns naturally clump in the metros. Weev redistributes impressions evenly across every location, so the stores outside the major centres get their fair share, and the network performs as one.

Even distribution across every location
Population-aware budgeting, not metro bias
Network-wide performance visibility
Centralised management, local execution
01
National campaign
One brief, one budget
02
Weev redistributes
Even share to every store
03
Every store performs
Metro and regional alike
Creative Studio

Dynamic creatives.
Built for every store.

Our studio team crafts bespoke, data-driven ad creatives personalised to each store location — showing real distances, local mapping, and interactive experiences that convert.

Dynamic distance-to-store messaging
Store-level personalisation at scale
Live mapping & geo-aware creatives
Custom interactive ad formats
Designed by our in-house studio team
Weev dynamic creatives across desktop, mobile and DOOH — Hertz example
Reporting

Reporting that delivers
real insight.

We report all metrics on a store level, so every member sees exactly what their spend delivered.

Store-level reporting
Simple dropdowns
Controlled store access
Daily automated updates
End-to-end performance visibility
About Us

Born in Melbourne.
Built for transparency.

Weev was founded in Melbourne in 2024, originally as a geospatial intelligence company. We built tools to understand how people move, where they shop, and what drives them to a store door.

What we discovered along the way was a media industry operating with a fundamental lack of transparency — brands spending significant budgets with little visibility into what was actually delivered, where, and to whom. So we pivoted.

Today, Weev is moving into the media world with a single mission: to bring genuine store-level accountability to local area marketing. Every dollar tracked. Every impression reported. Every store seen.

Founded
2024 — Melbourne, Australia
Born out of geospatial intelligence, evolved into media transparency.
Head Office
Melbourne, VIC
Our home base, where the platform, product, and team are built.
Expansion
National rollout 2026
Scaling across Australia in 2026 — bringing store-level media intelligence to every market.

Let's build your network's
local marketing engine.

See what Weev looks like for your store network. We'll plan your stores live and walk you through DropPulse.